Gone are the days when people would sign up on your list to receive your newsletter. Now everyone is inundated with emails, so they are much more selective about what they choose to receive on a regular basis. You will want to create a giveaway that is so compelling to your prospects that they will not think twice about giving you their name and email address.

That’s where a newsletter makes lots of sense. If you offer a monthly email newsletter, such as Jeanette Cates does with her Online Success News, people have given you permission to send them email at least once each month. I am a regular contributor to Jeanette’s newsletter, and I encourage you to sign up so that you can learn from what she is doing.

You may already be subscribed to several online newsletters, but have you given any thought to creating one of your own? They can be professionally put together like the one Jeanette Cates has over at her Online Success Newsletter site, or you can simply send one out through your text-based email to your list. In either case, having a newsletter will enable you to build your list and market at least 12 times each year.

You may notice that I am one of the regular contributors to Jeanette’s monthly newsletter, as are a number of other people. That means that I am able to write an article each month to let people on her list get to know me better, and Jeanette gets more content to fill her newsletter. This is a great trade, wouldn’t you agree?

Find two or three people to create a newsletter with. Agree to write an article for each other once a month. One person can be in charge of setting it all up and getting it ready each month, or you can trade off every few months so that each person can take a turn. This is an excellent way to cross promote within different niche areas and to market yourself in a way you may not have been doing up to this time.

I’ve discussed newsletters here, but there is so much more that you need to know. Offering a free newsletter not only builds your list, but also gives you an opportunity to market to the people who are already on your list. Best of all, you have to do very little in order to create a newsletter filled with great information.

Ask others in your niche to contribute an article each month to your newsletter. I write for two online and one offline newsletters each month, and would be thrilled to write for one or two more. The key is to find people who specialize in an area that is complimentary to what you do, enabling you to work co-opetively together (that’s a combination of cooperation and competition). You can see some examples of newsletters from Armand Morin and Dr. Jeanette Cates, both successful online marketers who have done well with this method of marketing.

They submit an article for you to use, and include a