Knowing how to write short reports is a skill and marketing technique that will build your online business quickly by allowing you to grow your list with targeted prospects, drive massive traffic to your blog and other sites, build your credibility in your chosen niche, and increase your online revenue. This is content creation at its very best and, hopefully, this will set you on the path of creating content regularly for a variety of uses in your business.

Increasing your revenue is a huge part of this strategy as long you think about how you will be able to monetize your short reports from the very beginning. That’s right, you must decide what you will promote before you even start to write the report, and how to make sure that it remains evergreen (information that will be good for years, not just at the present time) so that you your prospects will be able to use the information you prepare for them for many years to come without it becoming stale or outdated.

The thought of writing a ten to fifteen page report was daunting to me when I was first getting started with my online business. I had written reports of that length for the classes I had taken in order to get my teaching credential, but I typically had a full semester in which to do my research and prepare my paper on the topic I had chosen or had been assigned. This style of writing is very different. And, I’m happy to tell you, no one will be giving you a grade on what you write! Also, you can use PLR (private label rights) content to ensure that you have as much material as you need for this.

In fact, you will want to start your short report by just writing a short blog post on your topic. I recommend just letting your ideas flow to see what comes up. I get some of my best ideas this way, and I’m not sure exactly where they come from. I think about what I want to share with my readers, and then just start writing with small paragraphs, such as the ones I am using here.

Like I said in the very beginning, decide what you will be promoting before you write anything more than your blog post or article. Sometimes I am writing in order to promote one of my own courses or programs, but most often it is to promote an affiliate product or course. The idea is to present information in your short report that will explain clearly to the readers how they will benefit from the products you are recommending. It must all make sense to them, in terms of what they need to do first, and then what they need to do next to move closer to their goals.

By now you can see that writing your short report will be an excellent way to promote your own products and those of others for whom you are an affiliate. My intensive training on How To Write A Short Report is very effective.

Viral report marketing is the process of creating short reports on your niche topic and sharing them with the world. Putting together these short reports can be the quickest way of getting your online business off the ground in a profitable way. By writing a few articles, or using other people’s articles, or even PLR (private label rights) and putting them together into one report that can either be sold or given away to those who are interested in learning more about you and your niche, your business will skyrocket and your reports will go viral on the Internet. Once you understand how to do this, there will be no limit to what you’ll be able to achieve online.

First, choose a topic or theme for your short report. It must be an area where your prospects will be interested in learning more. Then decide what you will recommend within your report. It might be a course or product you already have available, or it could be an affiliate product. Then write three or four blog posts on the topic. This will give you the basis for what you will have as your finished product.

The next step in this process is to repurpose these blog posts into articles and submit them to the article directories. Up until this point everything you have written has been something that can be used for multiple purposes in a variety of formats. That’s the whole idea behind creating short report to build your business. We all need to read and hear the same information numerous times in a variety of ways so that we can make the most of it over time.

Now it’s time to assemble your report. Simply copy and paste the information you have already written in your blog posts and articles into a new word processing document. Add a border to the pages and a table of contents so that it appears like a small eBook. Add more to it, staying with your original topic or theme until you have about seven to fifteen pages. You may want to add some pictures or graphics, but I recommend keeping those to a minimum. This is because many people will want to print out your report and will not appreciate you making them use up their expensive color ink.

Once your report is finished you may want to offer it

This is a guest post from the innovative and irrepressible Nicole Dean.

If you’ve been working online for any amount of time, you’ve probably purchased private label rights content at some point or another. PLR is a great tool that helps website owners add quality content to their websites without having to hire a ghostwriter to write it all for them or spend countless hours writing all of their content from scratch.

If you’ve purchased your fair share of PLR and find that it’s taking up tons of space on your computer’s hard drive and you’re having a hard time determining what content you’ve used and where and which articles you still have available for use, you’ll be happy to know, you’re not alone. It’s not uncommon to becoming disorganized with your PLR, until now that is.

Here’s one way you can organize your PLR content so that you know what’s been used and what is still waiting to find it’s way to the spotlight of your website or newsletter.

First, organize all your PLR by either niche or website. If you own more than one website it might be best to use the later organization method. Move all the articles that you want to use on that website into the site’s folder. Within your website folder create two folders. The first labeled “Rewritten – Ready for Posting to site” and the second, “Used.”

By creating two separate folders you can move the articles to the “Rewritten” folder once you’ve reworked them and they are ready to be added to your blog or website. After you have added them to your site, simply cut and paste the article to the “Used” folder.

And don’t forget there are tons of ways to use the same article over and over. Visit Nicole Dean’s site f you’re looking for PLR to build your online business.

Nicole Dean has some of the highest quality PLR available online today. Please leave a comment to let us know how you are using private label rights content to build your online business.

Writing special reports, also referred to as short reports, has been one method I have used for introducing new people, products, and services to my list. By writing five to fifteen page reports you can share information on your topic, as well as promote your own and affiliate products to the people on your list and on the social media sites. I recommend writing one of these once each month to create more content for your sites, to build your online business, and to connect with others who are already doing business in your niche. Here is a Special Report I wrote recently on Using Relationship Marketing to Build Your Online Business. Let me know if you find that information to be helpful and informative.

If you are thinking that this is just too much for you to write, remember that you do not need to write it all yourself. You can search for articles on your topic within the article directories, and then copy them into the document where you are creating your report. You must leave the article intact and not change one word, including the title and the resource box. Then you can write a few paragraphs about the person or product you are promoting. This will make it possible for you to put together one of these special reports in about an hour or so.

Begin with the end in mind. By this I mean that you will want to

Short reports will enable you to build your list, drive massive traffic to your blog and other sites, and increase your online revenue, as long as you think about how you will be able to monetize them over time. That’s right, you must decide what you will promote before you even start to write the report, and how to make sure that it remains evergreen (information that will be good for years, not just at the present time) so that you your prospects will be able to use the information you prepare for them for many years to come without it becoming stale or outdated. Take a look at this short report I wrote on eBook writing and marketing.

The thought of writing a ten page report was daunting to me when I was first getting started with my online business. I had written reports of that length for the classes I had taken in order to get my teaching credential, but I typically had a full semester in which to do my research and prepare my paper on the topic I had chosen or had been assigned. This style of writing is very different. And, I’m happy to tell you, no

The following is an interview I did with Nicole Dean. I consider her to be the foremost expert on the topic of Private Label Rights – PLR – so I wanted to ask her the questions I am most often asked about this subject.

Hey Connie! Thanks so much for asking me to come by today for an interview. As you know, we’re going to be talking about PLR which stands for Private Label Rights content. What exactly is it? PLR content consists of articles, reports, e-courses, and eBooks, that business owners can purchase and use in their businesses – as if they wrote it themselves.

Now, usually that gets people thinking “Isn’t that cheating?” Great question. The answer is “no”. The way I use and recommend using PLR articles is to view the content as drafts – basically you’re paying someone else to outline your content, fill in the basics, and then you get to come in and add some pizazz. I like to say add some “YOU” to it to make it “YOUnique” to you and your business.

And, yes, of course, in all transparency, I’ve run one of the premier PLR companies since 2006 – so yes, I’m biased. BUT – my content has helped my customers to make a lot of money over the years, so I’m proud of what I do.

Connie, you asked several great questions. Let’s dig in.

1- Who actually writes the PLR articles, reports, and courses that are sold online? I can only answer for myself. Originally when I started my EasyPLR.com site, I wrote all of the content (along with my business partner at the time). Of course, my business grew and as I began to network more, I found many highly talented writers who loved to write, but hated to do marketing. They just wanted to write for someone else and get paid for it. When I saw the quality of their writing, I realized it was equal to (and in some cases superior to) my writing, so there was no reason to keep doing it all myself.

My writers are professionals. One of my writers went to Stanford University and is a published author. Another is a nurse and Sunday school teacher. Several have journalism backgrounds. So, no, I don’t go find the cheapest writers available. I try to find the best. However, that’s not good enough for me. My Content Manager actually passes the writing through a second editor when I get it back. It’s their job, not to just check for typos, but to add value wherever possible. For instance, in an article of “5 Ways to Save More Money” – my editors may change that to “7 Ways to Save More Money” – so that my customers get even more bang for their buck.

Of course, I can’t speak for other PLR sites, as they vary in how and where they get their writers. Some are fabulous. Others? I would not want their content to represent my business.

2 – My niche is very specialized, and I can’t seem to ever find PLR that fits my topics. Is there any way for me to request PLR topics and have someone write it?

Definitely. When this happens, you have a few different alternatives.

a. You can first place a request with your preferred PLR site to see if they can create content for you. If the niche has potential, they may be willing to do that. I’m always asking for topics from my customers.

b. You may be able to rework general content to make it niche-specific for you. For instance, if your market is Christian Parenting, you can always grab content on general parenting and tweak it to suit your purposes. Or, if your market is diabetes, you can find some great content on exercising that you can use as a starting point to niche it down and make it more specific for your readers. PLR is just a starting point.

c. Another option is to hire a writer to take a pack of PLR and customize it for you. That’s one way to take great content and make it more valuable for your readers.

3 – I want to write a book and self-publish it on Amazon for the Kindle. Is it alright to use PLR as part of my book?

Absolutely. My PLR is all over Amazon. In fact, several of my customers have sent me their final books, and said “Without you, I would never be an author. Thank you.” While I obviously can’t take the credit for someone else’s ingenuity, I am pleased to have been a small help to them.

4 – I tried to rewrite some PLR articles and submit them to Ezine Articles, but they sent me an email telling me my account could be suspended if I ever did this again. How do I use PLR for this purpose without getting into trouble?

This is another great question, Connie. You’re correct. EzineArticles.com only allows 100% unique content. What I would recommend in this instance is using the OUTLINE of the content to draft your own articles.

So, if you have a PLR article entitled “5 Ways to Lose Weight without Starving”, you can retitle it as “5 Ways to Lose Weight Without Sacrificing Your Enjoyment of Food”. Then, just take each of the 5 ideas and write a new (even better) article using those same ideas. How will you make yours stand out? Again, three simple letters Y.O.U.

a. Add stories from your own life – like the time you realized on a cruise that you enjoyed drinking white wine & spritzer just as much as your favorite sugary drinks.

b. Add examples that you have (such as you’ll see in this blog post). Perhaps an example of how eating one piece of really dark chocolate can satisfy your cravings better than eating an entire bag of M&M’s – with much less calories ingested.

c. Add entertainment. People come to the internet for information, but that information can be delivered in an interesting fashion. (Hopefully I’ve accomplished that in this blog post.)

Well, I hope that has been helpful. If you think that PLR might be something you’d like to check out in order to make your life easier and your business more profitable, I invite you to visit EasyPLR and look around.

Warmly, Nicole Dean
PS. If you have any questions about using PLR, please ask. I’ll come by and answer as many as I can.

Writing a short report to share with your prospects is an excellent way to create content while showing your expertise in a particular area. At only seven to fifteen pages in length, this is an opportunity for you to complete the writing in a short period of time. When you are writing this report, you will want to think about the topic you will cover, the call to action you will include at the end, and the way you will get it into the hands of the people you are trying to reach. I learned how to do this from Jimmy D. Brown and his excellent programs.

Do not attempt to cover too broad a topic in your short report. You only want to take a slice of the topic so that you can cover it in much greater detail. For example, if your niche is scuba diving, your report might be on the types of equipment that are safe to use, or vacations you could take with your family where there is excellent scuba diving. This way you are able to explain every part of what you are sharing. This will help you to stand out as an expert in your field because you are so knowledgeable about this more specific topic. As you write more short reports over time, you will be able to write about many areas of the niche that you know about and want to share.

The report absolutely must include a

This is a guest post from Nicole Dean. She is an amazing online marketer from whom I have learned so much. I’m sure you will enjoy this post on how to use PLR (private label rights) to build your online business.

You may have seen the term Private Label Rights or PLR articles being tossed around frequently lately. PLR articles are articles you can buy (usually in packages or as part of a membership) that you may edit and use as you wish. Unlike free reprint articles, you are not required to link back to anyone else’s website which makes them appealing to many web publishers.

Once you understand the concept behind PLR articles, you can see why they are appealing. Most people can envision the value of adding the articles to their websites. But, did you know there are more ways to use PLR articles than that?

1. Add them to your blog.
Similar to adding PLR articles to your website, you can take excerpts and use them on your blog for fresh content. Whether you take a portion and use it as a “tip of the day” or use the entire article, PLR articles can be a huge time saver for you.

2. Send them in your newsletter.
Need content for your newsletter? PLR articles are an option. Of course, if you’re developing a relationship with your readers, you may wish to edit the articles to make them your own voice. However, you can pull a section from a PLR article – use it as inspiration — and whip out a newsletter in minutes.

3. Start an ecourse
If you purchase a package of PLR articles based on a theme, it’s quite easy to turn them into an ecourse simply by adding them to your auto-responder. Something as simple as “Five Ideas for Kids Lunches” can become a 5 day ecourse to grow a big newsletter list.

4. Use them in your podcast
Take a PLR article and use it as inspiration for a podcast. Add the content and you’re done.

5. Send them in a print mailing
Direct mailing is huge. If you have a list of postal mailing addresses, put together a free report from PLR articles and send it out.

6. Create a special report
Simply bulk together some PLR articles that have the same topic, and make them flow into a special report. Turn it into a pdf file and give it away to your website visitors.

See how easy that is? The only hard part is finding a PLR service that is high quality and fits your niche. Look around. Make sure the PLR package or membership you choose provides you with high quality articles so you can create something you’ll be proud of.

Article written by:

Nicole Dean is the owner of  Easy PLR – where you’ll find high-quality PLR articles sold in very limited quantities.  The PLR articles at EasyPLR are professionally written and professionally edited — top quality at an affordable price.

There are many ways to connect with your prospects and build a profitable online business. It used to be that writing an eBook, or having one written for you by an author with more experience writing on your topic, was the way to make money on the Internet. Things have changed quite a bit since 2005 or 2006, and this is no longer the best way to make residual income online. The industry has shifted, and now it is better to start off with a short report, in order to build a list of as many prospects as possible.

There are several reasons for this change in the way we now do business, but perhaps the greatest one is that there is just so much more competition these days in almost every niche you can think of. Instead of sending people directly to a sales letter for the eBook on your topic, you will want to send them to an optin page where they can exchange their name and email address for a short report that will tell them more.

You can then direct them to a sales letter for a product or course on your niche topic, and you will also be able to send them follow up emails that contain more information. Over time you will be able to

I write lots of articles, but I needed a better way to connect with people online. Writing short reports is the best way I have found to reach out to new prospects by showing that you have a level of expertise in your niche. These reports are a way of providing useful content to your prospects while showing that you are credible in your niche. You can then use them in a variety of ways in order to build your list and to drive traffic to your sites.

There are several ways to create your report. I have learned this strategy from a training course I took on how to write short reports. The fastest and easiest is to use articles on your topic and combine them together. Remember to follow the rules on this by keeping the article intact. This means that you must not change a word, and keep the resource box at the end. You can choose several articles on your topic and create your short report. Add a few paragraphs at the beginning and end and it will be complete.

I also like to repurpose other writing I have done in order to create my report. This would include using outlines from teleseminars I have given, using transcriptions of webinars I have taught, and even taking my autoresponder messages and turning them into a logical sequence to present to my prospects.

For each report, my goal is to